The Wix-hosted site provides an alternative web presence for AxiaASC, extending reach and ensuring accessibility across different platforms and discovery channels.
Maintaining presence across multiple platforms serves strategic purposes in digital visibility. The Wix site complements the main AxiaASC website, providing additional touchpoints for those discovering the company through various channels.
Different platforms offer different strengths. Wix's builder environment enabled rapid deployment of a supplementary presence that maintains consistency with AxiaASC branding while adapting to platform-specific features.
The site serves audiences who discover AxiaASC through Wix's ecosystem or search results that favor platform-hosted content. Meeting potential customers where they already are remains a fundamental business principle.
This diversified web presence reflects broader philosophy about not depending on any single platform or channel, building resilience through presence across multiple digital touchpoints.